About Us!

Hey there! My name is Evelyn Moore and I am the face behind Moore Authenticity!

Moore Authenticity was created in February 2024 from a season of transition after I graduated from NC State (go Pack!), married the man of my dreams, & moved to my husband's hometown to start a life together! I wanted to create something that embraced my new last name and helped me build genuine relationships in a place where everyone's roots ran deep where mine were just planted! 

We started Moore Authenticity with our custom trucker hat bar where you pick-a-hat & pick-a-patch that's authentic to you!

And now, we’re entering a brand new chapter!

We’re expecting our first baby in April 2026, and with this new season of motherhood approaching, it feels like the perfect time to expand Moore Authenticity.

We’re officially adding customizable embroidered products to the shop! From a wide selection of home accessories to baby accessories, I’m still wanting to create something that is authentically yours. 

I was raised around embroidery, spending much of my childhood watching my grandparents run their embroidery business in Ohio. I always knew embroidery would find its way back into my life! It was just a matter of time.

I’m so excited to continue creating pieces y’all love and to share this next chapter of life with you. Since starting the business in February 2024, this journey has brought me the sweetest connections, the most supportive community, and more joy than I ever could’ve imagined.

Thank you for all your love and support! 

XOXO,
Evelyn Moore